Meet the West Midland Regional Team

The Regional Management Board employ staff members who carry out the operational delivery of the Strategy. These staff members act on behalf of the Region, and are employed by Swim England.

The four roles in the Region are:

  • Regional Operations Manager
  • Sport Development Officer
  • Club Development Officer
  • Administrator

Find out more about the team:

Amanda Swan

Regional Operations Manager

Learn more

Amanda has worked in various roles for the Region since joining the team in 2014, and now occupies the role of Regional Operations Manager as of early 2023. Amanda has a wealth of knowledge and experience in clubs, development, and governance. Within this role, her focus is leading on the development and progression of the Regional Strategy, oversight of all operational work, and management of the staff team. Amanda works closely with the Regional Management Board and maintains a a lead on the current Coach Development work.

Contact

[email protected]

Sian James

Sport Development Officer

Learn more

Sian joined the team in 2022, where she began managing the Regional swimming events and pathways. Sian has a wealth of experience in swimming, and you might see her competing locally at competitions. As well as this, she supports multiple voluntary committees, helping the development of Water Polo and Artistic Swimming. She also leads on our recent website re-vamp, and our communications.

Contact

[email protected]

Ffion Edgeley

Club Development Officer

Learn more

Ffion joined the team in 2024 and will lead on Club Affiliation, all general club support, and support the development of the aquatic pathway.

  • Previous experience in job roles- Previously worked at Loughborough University overseeing the Intramural, Social and Staff Sport alongside working with the rugby team to grow their women’s development offer.
  • Likes- Archery, cakes and chai lattes
  • Dislikes- Bad internet connections, sweet potatoes and being cold
  • Interesting fact- I speak welsh as a second language
Contact

[email protected]

Laura Hood

Administrator

Learn more

Laura joined the team in 2024 to provide with administrative support to the Regional Management Board, delivery of the AGM, communication to the Regional membership and day to day operations.

  • Previous experience in job roles: I worked at Welsh Rowing for 8 years as Rowing Development Manager leading on the organisations Development and Coach Education across all rowing disciplines.
  • Likes: The outdoors, walking the dogs, sport, spending time with my young family and coffee!
  • Dislikes: Brussel sprouts and people that hog the middle lane on the motorway!
  • Interesting fact: I swam at county and regional level as a junior!
Contact

[email protected]

 NamePositionContact Details
Regional TeamAll Staff[email protected]
Amanda SwanRegional Operations Manager[email protected]
07800 647745
Sian JamesSport Development Officer[email protected]
07496 494961
Ffion EdgeleyClub Development Officer[email protected]
Laura HoodAdministrator[email protected]

Overview of the Regional Staffing Structure

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