
Swim England West Midland Region is one of the eight regions of Swim England, the national governing body for swimming, diving, artistic swimming and water polo. The Region was established when the Amateur Swimming Association recognised its regional structure in 2005 and was previously known as ASA West Midland Region.
The Region is made up of the clubs and associations in each of our four affiliated counties organisations:
Swim England West Midland Region works in partnership with Swim England to ensure that we have aligned strategies and development plans.
The Region is managed by a Board of Directors, who lead the regional structure of staff and volunteers. Our regional staff team support our clubs, volunteers, coaches and athletes across the West Midland Region and are the first point of contact for our members. They also review all regional policies and ensure robust governance and budgetary controls to ensure the continued success of the West Midland Region.
Articles of Association of Swim England West Midland Region Limited can be found here
Swim England West Midland Region Regulations can be found here
Regional Management Board meeting minutes can be found here
Meet the Board

Elaine Gale
Regional Chair
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I have been a volunteer member of Swim England with club, county and now the Region since 2008. Over the 15-year period I have volunteered for a variety of roles such as Workforce, Welfare, Development, Secretary and Team Manager giving a good all-round perspective on club governance and development for our aquatic sports.
Since retiring early, I have become a full-time volunteer and am currently the Board Lead for Workforce and sits on Regions club development committee and various working groups. Alongside this, I am the County Welfare Officer for Warwickshire ASA and a member of Boldmere Swimming and Waterpolo Club.
Elaine puts volunteers right at the heart of the sport and believes for all members to be successful it needs to be fun and above all safe.
Contact
chair@westmidlandswimming.org

Heather Summerill
Finance Director
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I was appointed to the Board of Swim England West Midlands Ltd in May 2022 with a view to becoming Financial Director at the AGM on the retirement of Mike Beard. This would be a hard act to follow due to Mike’s longstanding with the Region.
My background is Swimming; starting from a young age with Kingsbury Aquarius, Camp Hill Edwardians and Orion but settled later in my life with Tamworth ASC where I have been a member since the age of 18.
I moved on from swimmer to Young Official and also as a Coach for a number of years before taking some time out to start a family. Once the family started learning to swim I decided it was time to get back into officiating and I took my referees exam in 2009, moving onto the British Swimming Referee Development Programme in 2012 which then led to a 4 year term on the FINA list from 2019 to 2022. During this time I was privileged to represent British Swimming at the European Short Course in 2019 in Glasgow, 2021 in Kazan Russia and the Commonwealth Games in Birmingham in 2022. To be involved in these games and in my home city was such an honour and something I will remember for a long time.
In 2014 I was approached to become Officials Secretary of Staffordshire ASA which I agreed to do. Since then I have been President between 2019 and 2022. My career is as an accountant working in practice through my training until 2008 when I made the decision to move into a business to make family life/childcare easier and I haven’t looked back. It was due to my background in Finance and Swimming that I decided to apply to join the Region.
Contact
finance@westmidlandswimming.org

Rupert Hough
Director of Commercial and Funding Growth
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I have worked in the Leisure Sector for 30+ years, for 27 of those at Merlin Entertainments Group looking at central Commercial strategy, legal Commercial contracts, managing partners and improving the Commercial success of the business. This position supported 120+ visitor attractions covering all regions across the globe, working with both internal and external customers. I continue to be part of the attractions industry, supporting businesses in their Commercial performance and adding both financial and guest enhancing opportunities.
I compete regularly as a Masters swimmer, am an Assistant Head Coach, trainee Judge 1 and a Committee member at Dove Valley ASC supporting the sustainability and longevity of the club, where I was an original member when it was founded in 1985.

Kate Caddick
Director & Club Development Lead
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My Passion for sport – during my teenage years, I swam competitively, ventured to open water and competed in the National Lifeguard competitions. This love of swimming has been passed to my twin boys, who both started their competitive journey in swimming at a young age.
Not wanting to be a spectator, what started as “helping out” evolved into several different roles to support the club my children swam for. It started as a poolside helper, team manager, as the need from the club became governance and organisational, I moved to committee-based roles, workforce, OMS administrator and Club Chair over a period of 10 years. A highlight, organising, fundraising and attending the 2019 Spain Swim camp taking 20 swimmers.
In parallel I also began to volunteer as a club official, seeing another volunteer gap. This journey of officiating progressed through the Judge stages, resulting in joining the 2022 Referee training cohort. In January 2023, I qualified as British Swimming referee.
I support Staffordshire County as a committee member and working member of the Swimming sub committee.
Most recently, I was appointed to Swim England West Midlands region as a board member and to lead the Regional Leadership Group.

Farah Ahmed
Director of Equality, Diversity & Inclusion
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Hi, I’m Farah and I’m delighted to have been appointed a Board Member for the West Midlands region. I was born in 1981 which makes me wise enough not to worry about a silly little thing like age. I grew up in Bradford, West Yorkshire and moved to Stourbridge in 2007 after falling for the charms of a Black Country lad. Prior to moving to the Black Country I worked in stocks and shares for 7 years at Yorkshire Building Societies within their Share Plan Team. In 2008 I started working for the NHS as a Supervisor and then moved to the Operational Development Team as a junior Project Manager in the hope of a long and successful career in PM, however, life had different plans.
In 2011 I gave birth to my son Aadam who has a disability affecting his mobility. My perspective on life and work changed and I decided to leave the rat race and concentrate on bringing up my own little rug rat.
I went on to have a daughter Ammal in 2014, and a son Zayn in 2015. Zayn was born prematurely at 31 weeks.
I am grateful that life has challenged me on so many different levels. I have been told that I am one of the strongest, determined, resilient and hardworking women people have ever met, (their words not mine).
I have been volunteering as a Project Manager for a sports charity, Opening Boundaries, in my spare time and have established a very successful Swimming Club in Stourbridge providing Asian women the chance to swim.
The opportunities I have had since being involved with the charity have been overwhelming and I’ve been lucky enough to work with professionals from all walks of life. I am very grateful to have been offered the position of Independent Board Member with Swim England. Working on a strategic board level is something I have always wanted to pursue but never had the chance to do so.
I am really looking forward to the challenges but also the opportunity to shape and act as an advocate for people in the West Midlands trying to access swimming and enjoying being in the water.
Contact
farahahmed@openingboundaries.org

Nicola Bainbridge
Director of Coaching
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As Director of Coaching for the Swim England West Midlands Region, I provide strategic leadership and vision for the development of coaching across all aquatic disciplines. Drawing on over 30 years’ experience as a swimmer, teacher, coach, and educator, I work to ensure the regional coaching workforce is skilled, confident, and equipped to deliver high-quality, athlete‑centred programmes.
I lead the planning, delivery, and evaluation of regional coach development initiatives, working closely with Swim England’s Coaching and Talent teams to align with national objectives. This includes driving regional skills and development programmes, mentoring emerging coaches, and supporting clubs in implementing best‑practice coaching structures that promote athlete progression.
My leadership combines a deep understanding of coaching practice with expertise in operational planning, workforce development, and change management. I am committed to building a culture of collaboration, innovation, and continuous improvement, shaping the coaching landscape in the West Midlands for long‑term success.
Above all, I am passionate about creating a safe, inclusive, and inspiring environment where athletes are nurtured, supported, and empowered to reach their potential, laying the foundations for the long‑term success of athletes and coaches across the West Midlands.
Contact
njbainbridge@googlemail.com

Mick Baikie
Director of Community Development
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Career wise, over the last three decades, I have driven advancements in sports leadership, progressive club governance and enhanced club participation at local, regional, national and international levels. The last 20 years of my working career have been with the Football Association, shaping, developing and sustaining the football club landscape. I am also a technical expert on the UEFA Club Development Group, creating a club development framework & support service for the 55 Football Federations across UEFA.
My involvement in swimming is purely for personal fitness, swimming a few miles each week. I swim with triathletes and others who do not participate competitively in a swimming club, but do so as part of their overall fitness. After decades of playing football and cricket, I find swimming is the ideal fitness activity.
I am an active volunteer and supporter at Lichfield City FC, where I am a former player, coach & manager, and I am now responsible for developing on and off pitch facilities for the club.
Contact
mickbaikie@hotmail.com

Mandy Garrott
Director & Event Chair
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I’ve been involved with swimming for about 25 years, starting as a parent helper at my home club of Newport & District in Shropshire. I’ve held most committee positions, including Chair, Secretary, Treasurer, Teacher, Swim Mark Coordinator and Volunteer/Workforce Coordinator.
I am a Level 2 Swim Teacher and still teach, on occasion, when the club are short staffed.
In 2001 I qualified as a British swimming Judge, progressing to Referee in 2011. So can be found by a pool most weekends.
I started helping at County Level as club representative, then took over as County Secretary in 2015. From this point I created and manage Shropshire Website and Facebook page. I was Lead Team manager of the County Development Programme, then took over as Programme Lead for a couple of years.
I have delivered Young Volunteer courses for Shropshire and other parts of the West Midlands before Covid hit and they went online.
I had the honour of being Shropshire President, followed by being awarded the West Midlands President in 2019; this turned out to be an extended term of office due to Covid and handed over in 2022.
At the end of my term as President I joined the West Midlands Regional Board as a Director and now have the responsibility for events, including chairing the Regional Swimming Leadership Group. I look forward to the continuous development of the events and experiences we provide.
Contact
swimming@westmidlandswimming.org

Jeff Morrey
Director
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I became interested in Aquatics at a reasonably young age when I was asked to join a local Club by the Swimming Teacher at the Pool where we were taken from Primary School by bus once a week for Learn to Swim Lessons.
The Club, in Stoke on Trent, was stronger in Water Polo and I was drawn to this discipline in my early teens. I was reasonably proficient at Swimming and Water Polo, representing Staffordshire in both disciplines.
The Chairman of my Club had been a former County President encouraged me to apply for membership of Staffordshire A.S.A Executive. I was fortunate to be successful in 1972 and have remained as a member since that time.
Following my introduction to Swimming Administration at this level I was fortunate to work with several colleagues who were members of the District Board and a former President of the A.S.A. who asked me to undertake the role of County Treasurer. I have fulfilled this role since 1982.
In the intervening years I have acted in several roles with the three principal Clubs that I have belonged to, Stoke on Trent, Stafford and Lichfield as Committee member, Water Polo Secretary and Swimming Official .I have also undertaken the role of County Water Polo Secretary for many years. I continued Swimming and Playing Water Polo into late middle age, even representing Staffordshire Masters on a number of occasions.
I have been fortunate to be elected President of Staffordshire A.S.A. on two occasions and also been awarded the honour of Life Member. In 2016 I was elected President of Swim England West Midlands Region. Honours that I cherish and enjoyed beyond measure.
As the Staffordshire representative on the R.M.B I see my role as a committed and interested intermediary between the Region and my County. To listen, support, report and encourage. During my life-time involvement in our sport I have witnessed many changes. Change is inevitable and continues at a pace, but my support for all things productive positive and beneficial remains undiminished.

Ian Lamb
Director of Volunteers & Officials
Together with the individual Leadership Groups, the Region delivers a range of competitions and development initiatives locally for all the disciplines which are part of the swimming family:
- Artistic Swimming
- Disability (para) Swimming
- Diving
- Masters Swimming
- Open Water Swimming
- Swimming
- Water Polo
The Regional Board plays an instrumental part in championing swimming and all its disciplines within the region.
Operational delivery
The Regional Management Board takes a leadership role in overseeing the strategic direction and empowering a Regional Operational Manager to lead the aquatic activities and staff team within the region. The Board act as a key liaison between the various committees and working group, clubs and Swim England ensuring alignment with national strategies while addressing the unique needs of our region.

Projects
The Regional Management Board frequently undertake projects and insight work, with 2 of the most recent outlined below.
Strategy 2024-27
- Guiding Principles for the Region.
- Alignment with Swim England.
- Our Vision, Mission, and Strategic Objectives.

Club Culture Report
- Research into current cultures.
- Findings and themes.
- Future recommendations.
